Core Values

At Brook Farm, Anything Worth Doing Is Worth Doing With WOW. WOW is such a short, simple word, but it really encompasses a lot of things. To WOW, you must differentiate yourself, which means doing something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. We are not an average company, our service is not average, and we don’t want our people to be average. We expect every employee to deliver WOW. Whether internally with co-workers or externally with our clients, delivering WOW results in word of mouth. Our philosophy at Brook Farm is to WOW with service and experience, not with anything that relates directly to monetary compensation.

Part of Being In A Growing Company Is That Change Is Constant. For some people, especially those who come from less personal businesses, the constant change can be somewhat unsettling at first. If you are not prepared to deal with constant change, then you probably are not a good fit for the company. We must all learn not only to not fear change, but to also embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. We must always plan for and be prepared for constant change. Although change can and will come from all directions, it’s important that most of the changes in the practice are driven from the bottom up — from the people who are on the front lines and closest to the clients and their pets. Never accept or be too comfortable with the status quo because, historically, the businesses that get into trouble are the ones that aren’t able to respond quickly enough and adapt to change.

At Brook Farm, We Think It’s Important for People and the Company as a Whole to be Bold and Daring (but not Reckless). We never want to become complacent and accept the status quo just because that’s the way things have always been done. We should always be seeking adventure and having fun exploring new possibilities. By having the freedom to be creative in our solutions, we end up making our own luck. We approach situations and challenges with an open mind.

At Brook Farm, We Think It’s Important For Employees To Grow Both Personally And Professionally. It’s important to constantly challenge and stretch yourself and not be stuck in a job where you don’t feel like you are growing or learning. We believe that inside every employee is more potential than even the employee himself/herself realizes. Our goal is to help employees unlock that potential. But it has to be a joint effort: you have to want to challenge and stretch yourself in order for it to happen. Sometimes, it may seem that new problems crop up as fast as we solve the old ones (sometimes faster!), but that just means that we’re moving — that we’re getting better and stronger. Anyone who wants to compete with us has to learn the same things, so problems are just mile markers. Each one we pass means we’ve gotten better. Yet no matter how much better we get, we’ll always have hard work to do, we’ll never be done, and we’ll never “get it right.” That may seem negative, but it’s not: we’ll do our best to “get it right,” and then do it again when we find out that things have changed. That is the cycle of growth, and like it or not, that cycle won’t stop.

At Brook Farm, We Place A Lot Of Emphasis On Our Culture Because We Are Both A Team And A Family. We want to create an environment that is friendly, warm, and exciting. We encourage diversity in ideas, opinions, and points of view. The best leaders are those who lead by example and are both team followers as well as team leaders. We believe that, in general, the best ideas and decisions are made from the bottom up, meaning by those who are on the front lines and closest to the issues and/or the customers. The role of a manager is to remove obstacles and enable his/her direct reports to succeed. This means the best leaders are servant-leaders. They serve those they lead.

Brook Farm Has Always Been About Being Able To Do More With Less. While we may be casual in our interactions with each other, we are focused and serious about the operations of our business. We believe in working hard and putting in the extra effort to get things done. We believe in operational excellence and realize that there is always room for improvement in everything we do. This means that our work is never done. We need to continuously innovate as well as make incremental improvements to our operations, always striving to make ourselves more efficient, always trying to figure out how to do something better.